The Poggio team was at Dreamforce ‘25 last week. We met with customers and partners to showcase how Poggio has become the customer context engine for the agentic enterprise, helping revenue leaders deeply understand their customers’ challenges and position their sellers and agents to solve them.
In addition to our Salesforce integration that enables you to stack-rank all of your accounts by POV fit based on the strength of your solution in solving identified customer needs (shown immediately below), we announced and showcased our new direct integration with Highspot.
The integration further bolsters Poggio Points of View (POVs) with Highspot content to arm sellers and agents with the best sales play to win—the right solution and value message tailored to the right stakeholder.
Drive process adherence and scale sales excellence across every seller + agent
Poggio’s integration incorporates Highspot content directly into Poggio POVs, including your sales methodology, solution details, positioning, messaging, value framework, case studies, compete battle cards, and more (like the Agentforce Playbook shown below).
This helps RevOps and sales enablement leaders ensure sellers and agents have the right content and context to showcase how their solutions uniquely solve customer priorities, needs, and challenges. The result is the ability to drive process adherence and scale sales excellence across every seller and agent to deliver a consistent customer experience at every touch point and accelerate revenue growth.
Configured to your unique GTM motion and value framework
Poggio has always been easily configurable to an organization’s unique GTM motion, Ideal Customer Profile (ICP), and value framework. This unique capability positions sellers and agents to speak in the customer’s language, confidently lead with value, and attach to the customer’s top priority so they buy, buy your solution, and buy it now.
Poggio AI agents discover and synthesize everything there is to know about a customer, pairing ‘inside out’ and ‘outside in’ intelligence for the most complete view of every account and customer.
Poggio then contextualizes the intelligence to your GTM motion, including leveraging your Highspot content that's relevant to solving the customer’s specific priorities, needs, and challenges.
Poggio POVs drive insight to action, arming your sellers and agents with the best sales play (see image below)—including outputting to any value framework like MEDDIC, MEDDPICC, Command of the Message, 3 Whys, and others, as well as drafting tailored outreach to engage your prospects (see second image below for a tailored email).
The Poggio workspace does the heavy lifting for sellers and agents, providing deep customer intelligence and context with citations and links to sources. This not only builds confidence among your sellers, but provides the ability to dive deeper into any topic—or content—of interest.
Poggio + Highspot: Ease of config, admin, and use
Set up of the integration between Poggio and Highspot is fast and easy. Admins, RevOps, and sales enablement leaders simply use their unique Highspot API URL, key, and secret available within Highspot [Settings >> Developer >> Basics] to connect Poggio directly to Highspot (see image below).
A quick copy/paste of these Highspot API credentials into Poggio [Member settings >> Integrations >> Highspot in the left Nav] enables Poggio to access content from Highspot (see two images below).
Once the Highspot API integration is configured in Poggio, admins can build Highspot content into their Workspace Tasks, or tap into their partnership with Poggio and our engineering expertise for access to our pre-built Tasks (see image below). The Poggio team is ready to help with your Highspot integration questions and needs!
