La Gazzetta
News, resources, and insights on the future of AI in enterprise sales.

POVs: Critical for people today, existential for AI agents tomorrow
Preparing for an agent-driven future.
Thinking strategically about sales AI
Strategic sales AI implementation requires a fundamental shift from tactical automation to transformational intelligence. Organizations must move beyond viewing AI as a collection of tools to embracing it as a comprehensive capability that reshapes how revenue teams understand customers, predict behaviors, and optimize outcomes.

Mitigating AI risk
Successful AI implementation requires strategies that mitigate potential technical, operational, and strategic risks. Many enterprise organizations are already creating centralized AI committees or councils to guide their organization to the AI-first enterprise. These AI councils are working to mitigate risk across several key areas.
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